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10 Instagram Content Ideas for Online Business Owners

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3 Steps to Skyrocket your Instagram Growth

Are you an online business owner who knows you need to create content but you get stuck? You know you need to post but it’s crickets. The reason you’re out of content ideas is probably because you might not have clarity in your message and brand.

Here are 10 Instagram content ideas to get your creative juices flowing and have more clarity in your content plan!

REPEAT YOURSELF

I bet you have a post that did a lot better than the rest. It’s so important to be analyzing why certain posts do well and why some don’t. Was it the hook? Was it the format? Once you can determine WHY a post did better than the rest, you need to repeat it and recreate it. Your audience is telling you they liked it and want more!

YOUR STORY

When was the last time you shared your story? No, not your entire life story. The reason you started your business in the first place. Or maybe you had a setback recently and overcame it. Storytelling is highly effective because they can see the the human behind the account and connect. You’ve probably heard it before, people buy from people.

BUST A MYTH

What’s something you see often talked about in your niche that isn’t true? Bust the myth! This type of content is great for building trust because it shows you as the authority or person who knows what they’re talking about.

PROBLEM AWARE

What’s something your ideal client is struggling with? What does their current reality look like? If you can speak to just one of their problems in a post, this is super highly converting! Why? Because you are illuminating their problems which will make them feel like you’re in there head, and then positioning yourself as the solution.

BEHIND THE SCENES

Take us backstage! Show you on a call with a client (muted of course) or you filming content or anything you do in your business that you normally wouldn’t film. People love to see behind the scenes of things, it’s why documentation content does so well. If you’re creating a new offer, show the process!

MISTAKES TO AVOID

Tell your audience what mistakes they might be making. It should of course relate to your niche and service so you can position yourself as the solution.

MINI TRAINING

Give your audience a mini training on a piece of what you do! If you’re a weight loss coach, give a mini training on a workout circuit or a breakfast recipe. People love quick actionable wins!

TOOLS YOU USE

Are there certain tools you use to make your life easier or speed up your work? Share them with your audience! It doesn’t have to be anything crazy or your “secret sauce”. But again, quick actionable wins are great and delight your audience. If you’re a website designer maybe you can show how you find cool fonts.

START A SERIES

Series are amazing because they are highly engaging and they will want to come back for more to watch the rest of the series. There’s a lot of ways you can do this. If you’re a travel content creator, maybe you can start a series on the best places to travel solo. Or if you are in real estate, a fun series could be the most expensive homes in each state.

SOLUTION

Have you helped a client achieve something? Talk about it! A huge way to get more clients is by sharing wins from YOUR current or previous clients. Posts like “how my client went from x to y” are highly converting.

If you want to NEVER run out of content ideas, I have a free class for you! Join me for my FREE masterclass, 3 Steps to Skyrocket your Instagram Growth. See you there!

Hi, I'm Katy

I help women build content creation businesses they love and live a life by design.

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